THE DEBUT

Frames by Madam arrived at New York Fashion Week with Fall Into Madam — a presentation built around statement eyewear, expressive lens color, and confidence as part of the look.

What started as a brand introduction quickly became something more. Guests stopped, tried on frames, shared feedback, made purchases, and came back with friends. We arrived focused on introducing Madam to a new audience — and left knowing the collection had connected.

THE RESPONSE

We came prepared to present the collection, not to operate a full retail setup. Even so, the response was immediate.

Frames sold directly from the presentation. Business cards disappeared. Our Madam magazines found their way into nearly every hand. Guests stopped to ask about the collection, the lens colors, and where they could find the brand after the show.

The strongest sign wasn’t simply attention — it was action.

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SEEN AT THE SHOW

Fashion Week was shaped by the people who stopped, tried on a frame, shared a story, and made the day feel like the beginning of something.
Three people taking a selfie inside a Starbucks coffee shop, with the counter, coffee machines, and shelves visible in the background.

THE QUIET BEFORE THE SHOW

Coffee, conversation, and the team energy that carried us into Fashion Week.

Thanks to Mariya

Maryia brought the Frames by Madam display table together for Fashion Week

A NATURAL IN EVERY FRAME

Some women make every frame look effortless. She was one of them.
A woman with long brown hair wearing large tortoiseshell sunglasses and a cream-colored trench coat stands at a booth at an event. The booth displays pink and beige gift boxes and cosmetics, with event banners and other attendees visible in the background.

A HAPPY FIRST IMPRESSION

One happy customer discovering her Frames by Madam style.
Square sunglasses with a translucent gold acetate frame and dark green lenses, displayed on a clear acrylic stand against a white background.

FALL INTO MADAM

These were the silhouettes and color stories that drew people in, sparked conversation, and made the Fall Into Madam presentation impossible to overlook.


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AFTER THE SHOW

We ended the day the way good days deserve to end — around a table, reflecting on what happened and what comes next.

Fashion Week was a debut, not a destination.

Fall Into Madam was the introduction. The story continues.

TOASTING THE MOMENT

A toast with Everton to a Fashion Week debut worth remembering.

AFTER THE SHOW

Dinner with Mariya and Everton after a full day at Fashion Week.
Three women smiling and posing together at a retail display table filled with sunglasses in black and leather cases. The setting has warm brown curtains and a decorative floral arrangement in the background.

A WELCOME VISIT

Dr. Adria Burrows stopped by the booth to see the collection and share the Fashion Week moment.

NEW CONNECTIONS

A Fashion Week moment with the women of SpadeaNYC.