There is something special about watching a vision move from one room into the next.
This fall, Frames by Madam made its New York Fashion Week debut, introducing our sunglasses in a space where personal style, individuality, and fashion take center stage.
Now, Madam is heading somewhere equally important to who we are: the optical community.
On November 7–8, 2026, Frames by Madam will exhibit at the Maryland Optometric Association Annual Convention and Eyewear Expo in Annapolis, Maryland.
From Fashion to Optical — Not the Other Way Around
Frames by Madam has always occupied a slightly different space.
Many fashion brands eventually enter eyewear.
We began with eyewear.
We understand that a beautiful frame still has to fit. It has to be adjustable. It has to work with lenses. It has to feel good enough to wear throughout the day.
But we also believe eyewear deserves to be more than something you simply need in order to see.
It can become part of how you dress.
Part of how you enter a room.
Part of your identity.
That philosophy is at the heart of Frames by Madam:
Frames by Madam is an independent luxury eyewear brand for women who want their eyewear to be part of their style.
And that is exactly what we are bringing to Maryland.
What We’re Bringing to MOA
At the Eyewear Expo, optical professionals will have an opportunity to experience Frames by Madam beyond a photograph or product page.
They’ll be able to see the colors.
Feel the materials.
Try on the shapes.
And understand the fit.
We’ll be showcasing pieces from across the Madam collection, including our optical eyewear, premium sunglasses, and some of the bold designs that have become part of the Madam signature.
Our sunglasses are designed with more than appearance in mind. Polarization comes standard, and every pair can also be customized with polarized lenses in red, blue, or green for clients who want something beyond traditional gray and brown.
Our optical collection follows the same philosophy:
Fashion first does not have to mean function second.
Because around here, we believe Fit Is Everything.
Why MOA Matters to Us
For an independent eyewear brand, growth isn’t simply about selling more frames.
It’s about building the right relationships.
Independent opticians, optometrists, and optical practices are an important part of the future we are building for Frames by Madam.
They are the people helping customers choose the frame they may wear every single day. They understand fit, lenses, comfort, lifestyle, and the confidence that can come from finally finding the right pair of glasses.
Those are exactly the kinds of partners we want representing Madam.
The MOA Eyewear Expo gives us an opportunity to meet eye-care professionals face-to-face, introduce them to the collection, hear what they are looking for from independent eyewear brands, and continue building our wholesale community.
For us, being in that room matters.
The Next Chapter of Madam
New York Fashion Week showed us that women are ready for eyewear that doesn’t disappear into an outfit.
They want color.
They want shape.
They want personality.
They want frames that feel intentional.
MOA gives us the opportunity to take that message directly into the optical industry.
And that’s an important distinction.
We’re not a fashion company deciding to make glasses.
We’re an eyewear company showing the fashion world what glasses can be.
Now we’re bringing that vision back into a room filled with people who understand eyewear.
Meet Madam in Annapolis
Frames by Madam will be exhibiting during the Maryland Eyewear Expo at the MOA Annual Convention, November 7–8, 2026, at the Graduate Annapolis Hotel in Annapolis, Maryland.
If you’re attending MOA this year, come meet us.
Try on the collection.
Talk eyewear with us.
And see why we believe the right frame doesn’t simply change how you see.
It can change how you show up.
See you in Annapolis.
— Frames by Madam
Elegance Reframed.
